Market Insight
With up-to-date information on market trends, new products, top sellers etc.
We are able to share with you valuable market insight for each category.
Maximise Summer Sales – 38% of sauces are sold in the summer season, driven by the BBQ season.
Ensure front of store displays in the summer season (Source: Nielsen, Impulse Data, 52 w/e July 2017)
Drive Healthy Sauces – Light varieties of Ketchup & Mayo are growing at over 40% YOY
(Source: Nielsen, Impulse Data, 52 w/e July 2017)
Drive shoppers baskets with sauces. A shopper will buy 4 different types of sauces a year
encourage shoppers to buy additional sauces per trip with multibuy promotions
20% of sauces are eaten with bread, egg, chips & frozen fish.
Promote together to drive sales
Take regional tastes into account
fundamentally, shoppers look for taste, flexibility & value
Stocking the core range is key
as they account for half of the total sales value