Market Insight
With up-to-date information on market trends, new products, top sellers etc.
We are able to share with you valuable market insight for each category.
Pharmacy Own Label is growing faster than the Brands.
Pharmacy Own Label Pain is growing at +5.4% annually* (Neilsen 12 weeks March) Exclusive To Bestway – Well Pharmacy branded Meds available now!
Did you know? Shampoo, Deodorants and Toothpaste are the key categories that are bought as replenishment within convenience stores.
Ensure you are always fully stocked in these categories. Colgate – No.1 Toothpaste, Listerine No.1 – Mouthwash, Lynx No.1 – Deodorant.
Core Range – Focus on core toiletries, offering a breadth of needs rather than a depth of choice
There is no need to go for multiple sizes and variants.
Healthcare is one of the fastest growing categories
in FMCG with Medicines being the main driver (*Euromonitor)
Current Market Trends & Opportunities to grow your H&B business Simple Wipes:
The 25 pack of Simple Wipes is 2.8x the value of the next best performing SKU and is growing at a rate of +40.3% in the Independents Channel. This the strongest growth in the category (BW SKU Code 953788) Baby Pants: Pampers Pants are now the fastest growing segment in the category at 30%, 11% ahead of the rest of the category – now available in depot (BW SKU Codes – 585391 & 585401) Adult Incontinence: Adult incontinence has grown 28% in the last 3 years and is on track to be bigger than the rest of Feminine Hygiene by 2023 Do ensure you stock this range