Market Insight
With up-to-date information on market trends, new products, top sellers etc.
We are able to share with you valuable market insight for each category.
Stock PMPs – 21 out of 26 SKUs in our Must Stock range are PMPs.
PMPs offer competitive pricing and are particularly important within the Frozen section of your store as Shelf Edge Labels are often hard to place
Ensure you stock the Must Stock lines
as they are proven best sellers that offer something for everyone
Trade up your customers – encourage sales of Take Home Ice Cream
such as Multipacks and Tubs which sell well all year round
Why not offer a Meal Deal? 37% of convenience shoppers
want a Meal for Tonight and Frozen Food plays an important part* *Him!
Don’t forget impulse snacking opportunities e.g. parents on the way home from the school run.
Products such as Chicago Town 2 Pack Deep Pizza and McCain Micro Chips are ideal for increasing basket spend
Take advantage of seasonal opportunities such as Easter and BBQ season
and ensure you have a wider range of products such as frozen sausages, extend your range of Yorkshire puddings and frozen vegetables
Additional Information
How to get the most out of your freezer
Ensure your freezers are clean, tidy and defrosted Disinfect and sanitise your freezers regularly using all-purpose cleaner or kitchen cleaner Keep your freezers at less than -18°C Ensure shoppers can see the full face of the packaging Follow suggested merchandising flow and keep categories together