Crisps & Snacks

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Market Insight

With up-to-date information on market trends, new products, top sellers etc.
We are able to share with you valuable market insight for each category.

Must Stock Sharing SKU’s account for 46% of all Sharing sales.

Maximise sales by stocking the Must Stock range of Sharing products and merchandising with double facings (Nielsen, Independents & Symbols, L12WE 27.04.19, excluding <10% distribution)

Must Stock Single Serve SKU’s account for 34% of all Single Serve sales.

Maximise sales by stocking the Must Stock range of Single Crisps products and merchandising with double or triple facings (Nielsen, Independents & Symbols, L12WE 27.04.19, excluding <10% distribution)

Healthier Snacking is a growth opportunity for Independents and grew at 32.5% in Impulse in the last year

(Nielsen, Independents & Symbols and Total Impulse, L52WE 27.04.19)

Sharing bags remain the biggest driver of growth in the category, growing at 19% in Independents & Symbols in the last year

(Nielsen, Independents & Symbols, L52WE 27.04.19)

Crisps & Snacks are a highly expandable category where shoppers make multiple purchases

i.e. multibuys in this category drives more snacking occasions and repeat purchases

Top Up accounts for 32% of missions in Convenience, ensure you stock the Must Stock range of Sharing & Multipacks

to meet shoppers needs (Kantar Worldpanel 52w/e July 18)

Category Info

Focus on Must Stock products

ensure best sellers are merchandised at eye level with double or triple facings.

Baskets containing Crisps, Snacks & Nuts are 51% higher than the average basket.

(Source: Kantar Worldpanel, Take Home and Out of Home panel, 52w/e July 18, Total Convenience Channel)

More shoppers buy Single Serve savoury snacks when they are merchandised near ‘Food To Go’

(Sandwiches & Chilled Drinks). Chiller Baskets ensure shoppers have the opportunity to purchase Crisps, Snacks & Nuts with their Food To Go.

Only 21% of shoppers in Independent and Symbol stores know what they intend to buy before they visit a store

providing a real opportunity to influence what they purchase once they enter a store. More shoppers buy Single Serve savoury snacks when they are merchandised front of store.

Use secondary locations near Beer and Wine to encourage more Sharing sales.

Sharing bags over index in trips containing Beer, whilst more than 1 in 10 Top Up trips with Crisps, Snacks & Nuts also feature Wine. (Source: Kantar Worldpanel 52w/e July 18)

Seasons & Events are key times to drive incremental sales, particularly with Sharing formats.

Use secondary displays during Christmas, Easter, Key Sporting Events, BBQ Season etc to maximise sales.

Crisps & Snacks

« Category Advice

Market Insight

With up-to-date information on market trends, new products, top sellers etc.
We are able to share with you valuable market insight for each category.

Must Stock Sharing SKU’s account for 46% of all Sharing sales.

Must Stock Single Serve SKU’s account for 34% of all Single Serve sales.

Healthier Snacking is a growth opportunity for Independents and grew at 32.5% in Impulse in the last year

Sharing bags remain the biggest driver of growth in the category, growing at 19% in Independents & Symbols in the last year

Crisps & Snacks are a highly expandable category where shoppers make multiple purchases

Top Up accounts for 32% of missions in Convenience, ensure you stock the Must Stock range of Sharing & Multipacks

Category Info

Focus on Must Stock products

Baskets containing Crisps, Snacks & Nuts are 51% higher than the average basket.

More shoppers buy Single Serve savoury snacks when they are merchandised near ‘Food To Go’

Only 21% of shoppers in Independent and Symbol stores know what they intend to buy before they visit a store

Use secondary locations near Beer and Wine to encourage more Sharing sales.

Seasons & Events are key times to drive incremental sales, particularly with Sharing formats.

Additional Information

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« Category Advice

Market Insight

With up-to-date information on market trends, new products, top sellers etc. We are able to share with you valuable market insight for each category.

Must Stock Sharing SKU’s account for 46% of all Sharing sales.

Must Stock Single Serve SKU’s account for 34% of all Single Serve sales.

Healthier Snacking is a growth opportunity for Independents and grew at 32.5% in Impulse in the last year

Sharing bags remain the biggest driver of growth in the category, growing at 19% in Independents & Symbols in the last year

Crisps & Snacks are a highly expandable category where shoppers make multiple purchases

Top Up accounts for 32% of missions in Convenience, ensure you stock the Must Stock range of Sharing & Multipacks

Category Info

Focus on Must Stock products

Baskets containing Crisps, Snacks & Nuts are 51% higher than the average basket.

More shoppers buy Single Serve savoury snacks when they are merchandised near ‘Food To Go’

Only 21% of shoppers in Independent and Symbol stores know what they intend to buy before they visit a store

Use secondary locations near Beer and Wine to encourage more Sharing sales.

Seasons & Events are key times to drive incremental sales, particularly with Sharing formats.

Additional Information

ARE YOU A RETAILER?

GET IN TOUCH

Day-Today Sitemap

With up-to-date information on market trends, new products, top sellers etc.
We are able to share with you valuable market insight for each category.