Confectionery

« Category Advice

Market Insight

With up-to-date information on market trends, new products, top sellers etc.
We are able to share with you valuable market insight for each category.

Shoppers are willing to spend more on confectionery vs other categories

with the key format they’re willing to trade up in being singles. (HIM CTP 2017)

Over 50% of chocolate sales in Convenience are singles

so it is the most important chocolate category in your store. (Nielsen, Indes and Symbols, Nielsen, June 2019)

Sharing products are the biggest drivers of growth

with Sugar Bags at +7%, Chocolate Bags at +10% and Chocolate Blocks at +6%. (Nielsen, Indes and Symbols, Nielsen, June 2019)

Both Duos & Price Marked Pack Singles are now in Double Digit Growth

driving value to the singles category. (Nielsen, Indes and Symbols, Nielsen, June 2019)

1 in 5 shoppers are on a distress mission in convenience so placing your best-selling confectionery products

in secondary displays will interrupt shoppers on autopilot. (HIM, Convenience Report 2019)

Chocolate Singles is the biggest segment (33% of category value)

but Easter and Christmas are the fastest growing (6.8% and 8.7% YOY respectively) within convenience. (IRI data to 15/06/19)

Category Info

Twirl/Bueno bars If just four of your customers per day added one chocolate single bar to their basket

it would generate over £1200 additional sales for you annually. Source: IRI, Indes and Symbols Av Selling Price, Dec 2018

In order to drive growth back into Singles, focus on NPD

and ‘added value’ areas such as Duos, Protein and Premium.

Emphasis on growing formats such as Sharing Bags

and Blocks is key to drive growth into the channel.

68% of shoppers don’t see confectionery while in store – of those who do 80% actually buy, therefore increasing visibility of products for customers is key! 39% of shoppers buy on impulse

(rather than being driven by promotions), so focus on creating eye-catching displays in store and maintaining clear visibility of the category. Source: HIM CTP 2019

Stocking new products at launch is vital in securing first time buyer purchases

and displaying them in the best location in branded point of sale could increase your sales by 35%.

Healthy shopping is driving value to your store as customers are willing to pay more for a healthy snack

so have reduced sugar and permissible confectionery products in your range. Source: HIM, Convenience Report 2019

Confectionery

« Category Advice

Market Insight

With up-to-date information on market trends, new products, top sellers etc.
We are able to share with you valuable market insight for each category.

Shoppers are willing to spend more on confectionery vs other categories

Over 50% of chocolate sales in Convenience are singles

Sharing products are the biggest drivers of growth

Both Duos & Price Marked Pack Singles are now in Double Digit Growth

1 in 5 shoppers are on a distress mission in convenience so placing your best-selling confectionery products

Chocolate Singles is the biggest segment (33% of category value)

Category Info

Twirl/Bueno bars If just four of your customers per day added one chocolate single bar to their basket

In order to drive growth back into Singles, focus on NPD

Emphasis on growing formats such as Sharing Bags

68% of shoppers don’t see confectionery while in store – of those who do 80% actually buy, therefore increasing visibility of products for customers is key! 39% of shoppers buy on impulse

Stocking new products at launch is vital in securing first time buyer purchases

Healthy shopping is driving value to your store as customers are willing to pay more for a healthy snack

Additional Information

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« Category Advice

Market Insight

With up-to-date information on market trends, new products, top sellers etc. We are able to share with you valuable market insight for each category.

Shoppers are willing to spend more on confectionery vs other categories

Over 50% of chocolate sales in Convenience are singles

Sharing products are the biggest drivers of growth

Both Duos & Price Marked Pack Singles are now in Double Digit Growth

1 in 5 shoppers are on a distress mission in convenience so placing your best-selling confectionery products

Chocolate Singles is the biggest segment (33% of category value)

Category Info

Twirl/Bueno bars If just four of your customers per day added one chocolate single bar to their basket

In order to drive growth back into Singles, focus on NPD

Emphasis on growing formats such as Sharing Bags

68% of shoppers don’t see confectionery while in store – of those who do 80% actually buy, therefore increasing visibility of products for customers is key! 39% of shoppers buy on impulse

Stocking new products at launch is vital in securing first time buyer purchases

Healthy shopping is driving value to your store as customers are willing to pay more for a healthy snack

Additional Information

ARE YOU A RETAILER?

GET IN TOUCH

Day-Today Sitemap

With up-to-date information on market trends, new products, top sellers etc.
We are able to share with you valuable market insight for each category.