Market Insight
With up-to-date information on market trends, new products, top sellers etc.
We are able to share with you valuable market insight for each category.
A core range is the first step to growing your Cider sales.
Ensure you have the brands shoppers expect to see and align your core range to our recommended Must Stocks
Minimum Unit Pricing came into force on 1st May 2018.
Offer shoppers alternate lines that are MUP compliant
Get your product format right for your shoppers who want to consume within 2 hours.
74% of shoppers look for Beer & Cider single bottles in the chiller, so keep single bottles in the chiller for shoppers to buy for immediate consumption (him! Beer & Cider Deepdive 2017)
Beer & Cider is the No.1 category shoppers expect to find in the chiller so ensure you keep your chiller stocked with the right brands.
Don’t lose sales as 14% of shoppers will go elsewhere if Cider is not chilled (him! Beer & Cider Deepdive 2017)
Growth in alcohol in the Convenience market has come through premiumisation.
Stocking a range of Premium and Fruit Cider encourages shoppers to trade up, delivers increased sales and profit, and improves the quality perception of your store!
Big multipacks are usually purchased for when shoppers intend to share or stock up
so have these available for the key sporting and national events of the year
Additional Information
Minimum Unit Pricing For Scotland Minimum unit pricing came into force on 1st May 2018 and is a mandatory condition for all licensed premises in Scotland where alcohol cannot be sold below 50p per unit of alcohol. Failure to adhere to this condition would result in your licence being revoked or imprisonment. Therefore, communicate pricing to your shoppers and ensure your shelf edge pricing is clear and prominent.
Cider and Perry will be the most affected categories and you are likely to see a sales decline in these categories, as shopper behaviour changes and moves away from alcohol that has increased considerably due to minimum unit pricing. You will need to review the space in your store where you previously stocked cider PET bottles and cans – please use our recommended planograms to help decide how much space to dedicate to the categories and brands. Growth will come from Premium, Fruit Ciders and RTD’s.