Canned Goods & Meal Kits

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Market Insight

With up-to-date information on market trends, new products, top sellers etc.
We are able to share with you valuable market insight for each category.

Hot Snacks over index in UK Impulse, making it 3 times more important to the convenience shopper

(Nielsen Apr 2018)

The Instant Hot Snacks market is worth over £246m, and growing 11.6% YOY

Nielsen Apr 2018

Healthy Beans is the top performing segment in the category, growing +18% YOY

AC Nielsen, 52 WE 16th June 2018, Total Coverage and Impulse

Ambient Soup is highly seasonal, with sales increasing by +4% for every 1 degree drop in temperature

AC Nielsen, 52 WE 16th June 2018, Impulse/Kantar WPO, 52 WE 17th June 2018/Kantar Consumption, February 2017

Canned Fish is the largest sub-category in Canned Goods in terms of value, accounting for 22.6% of the total spend in the category.

This puts it ahead of Beans (14.9%) and Soup (14.1%) (Kantar, 52 w/e 17.06.18)

Canned Fish is front of mind for shoppers looking for positive nutrition, protein and convenience

3 current major food trends (Blue Cube Consumer Research October 2016)

Category Info

Have Must Stock lines at eye level and brand block.

Avoid single facings to make the fixture less cluttered, more visible and improve availability

Drive growth in sales

by offering healthy options that cater to shoppers demands

Maximise occasions – as Canned Fish is recognised for its versatility, it’s a good idea to use off shelf display to drive impulse sales on promotions.

Shoppers eat Canned Fish all year round – in sandwiches, salads and pasta bakes – giving plenty of opportunities to maximise sales

Visibility is a key driver of Pot Snack sales

to maximise pick up and impulse purchases, maintain on shelf presence in highly visible locations

Make Canned Fish impossible to miss – Locate the Canned Fish fixture in the centre of the store, close to high footfall areas.

There are 28.7 billion everyday savoury meal occasions in the UK every year, so there is a big opportunity to increase Canned Fish sales through locating with Ambient Grocery categories in store