Market Insight
With up-to-date information on market trends, new products, top sellers etc.
We are able to share with you valuable market insight for each category.
A core range is the first step to growing your Beer & Cider sales.
Ensure you have the brands shoppers expect to see and align your core range to our recommended Must Stocks.
Minimum Unit Pricing came into force on 1st May 2018.
Offer shoppers alternate lines that are MUP compliant
Get your product format right for your shoppers who want to consume within 2 hours. 74% of shoppers look for Beer & Cider single bottles in the chiller.
So keep single bottles in the chiller for shoppers to buy for immediate consumption. (him! Beer & Cider Deepdive 2017)
Beer & Cider is the No.1 category shoppers expect to find in the chiller so ensure you keep your chiller stocked with the right brands.
Don’t lose sales as 14% of shoppers will go elsewhere if Beer is not chilled (him! Beer & Cider Deepdive 2017)
Growth in alcohol in the Convenience market has come through premiumisation.
Stocking a range of Premium and Craft encourages shoppers to trade up, delivers increased sales and profit, and improves the quality perception of your store!
Big multipacks are usually purchased for when shoppers intend to share or stock up.
So have these available for the key sporting and national events of the year.
Additional Information
Merchandising Your Beers & Cider Recommended principles for merchandising your chiller:
Clear areas for Beer & Cider. Use our recommended planograms Premiumise up the fixture. Place premium products on the upper shelves along with RTD’s and stock fast selling standard lager lines on the bottom shelf to increase availability Shoppers purchase by type of format. Group bottles together and cans together Block brands where possible to increase visibility and ease of purchase for shoppers Make products available for shoppers and double face single bottle sku’s
Minimum Unit Pricing for Scotland Minimum pricing came into force on 1st May 2018 and is a mandatory condition for all licensed premises in Scotland where alcohol cannot be sold below 50p per unit of alcohol.
Failure to adhere to this condition would result in your licence being revoked or imprisonment. Therefore, communicate pricing to your customers and ensure your shelf edge pricing is clear and prominent. For more information check minimum unit pricing calculator